After designing a revolutionary baby car safety seat, Dan was retained as lead designer for the development team that would go on to become Brother Max, producing an array of award wining products that have continued to be best sellers in categories accross the board for over a decade.

As Brother Max has grown and changed hands, the one constant has been Dan's design input, remaining responsible for almost the entire range of products launched to market, from thermometers to bath toys, bowls, cups and high chairs. The design work has seen development of both products and packaging, instruction books, marketing and digital assetts for web and social media.

As the award winning designs have become more well known, Dan has too, and he continues to produce product design, branding, packaging, and marketing material for many different brands and manufacturers.

From collaborations with a broad range of colleagues and referrals over the years Dan has worked on everything from simple business cards, show stopping bars & reception desks to baby bibs and teethers, the key is understanding the end user's needs and desires.